IKEA hack
IKEA hack
IKEA Love Toy
Designer: Mark Hoekstra
IKEA is the perfect family shopping paradise, but as 
Mark Hoekstra strolled through his hometown IKEA, 
something bothered him. They sell everything, for 
parents, for kids – they’ve thought of everything, simply 
everything. From knobs for your kitchen door to cheap 
ice cream after you’ve finished shopping, there's 
nothing that has escaped the minds of our Swedish 
interior overlords. But... where's the sex? 
Anything even hinting in that direction is totally absent 
in IKEA. The average advertisement in 2008 contains 
more sex than all of IKEA combined. Not even in the 
bedroom section is there any suggestion that people 
would do anything else there besides sleep. Time for a 
change: let’s hear it for the IKEA LOVE TOY! 
The question remains: Why does IKEA ban even the 
slightest hint of erotica from its stores? Will IKEA ever 
spice up its product line? IKEA has its own view on the 
world, that's for sure, and it’s sexless.
IKEA ingredients:















