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Virtual reality in fashion

Walter van Beirendonck, Alexander McQueen and Hussein Chalayan

Fashion designers use virtual reality and digital technology, not only in their clothing, but also in the way they present them on the catwalk.
Here you see:
Walter van Beirendonck's Sex Clown collection for summer '08, based on avatars in Second Life.
Kate Moss' magical hologram shown during Alexander McQueen's fall/winter '06 show.
And you see what happens when fashion integrates technology in the Hussein Chalayan Spring/ Summer '07 show.

Fashion is exciting again!